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PRivacy policy


Pursuant to art. 13 of Italian Legislative Decree no. 196 of June 30, 2003, this policy describes the ways in which www.lapria.it processes the personal data of users that it receives through its website and by other means.


The data controller for the personal data is La Pria Società Agricola, whose registered office is in Via Roma 43 Alonte (VI), VAT number IT03604250245.


www.lapria.it will process the personal data of users collected while the website is browsed and used, as well as when the contact form is filled out, through electronic and automated tools.


Personal data may be processed for the following purposes:
a) fulfilling the obligations that are strictly connected to and essential for using of the website, signing up for and accessing restricted areas of said website, sending purchase orders and managing of contractual relationships;
b) responding to specific requests;
c) fulfilling legal obligations;
d) calculating statistics and measuring the customer satisfaction level, as well as sending promotional communications and newsletters (by mail and telephone, e-mail and text messaging, including via automated tools) to contacts provided upon filling out the contact form;
e) processing information related to how the website is used (such as the frequency and mode of access, habits, interests, statistics, purchase orders, etc.) through the use of cookies;


In relation to the purposes described in points a), b) and c) above, the provision of your personal data to www.lapria.it is mandatory, and its processing does not require your consent. Refusal to provide such data may prevent www.lapria.it from executing contractual relationships and fulfilling purchase orders. The provision of data related to the fields marked as non-mandatory in the registration form is optional.
The provision of data for the purposes described in points d) and e) is optional, and refusal will bear no consequence.
Users are free to cancel their subscription to the newsletter service at any time, by clicking on the “unsubscribe” link found in each promotional email.


Personal data is processed by automated tools, strictly in compliance with its stated purposes, for the shortest time needed to achieve the purposes for which they were collected, or to comply with any legal requirements. Specific security measures are in place to prevent data loss, unlawful or incorrect use and unauthorized access. All collected information is stored in a secure environment.


Personal data shall not be disseminated and may be shared within Italy or other EU countries, in the context of the purposes described above, to third parties who act for or on behalf of or in the name of www.lapria.it, such as the persons in charge of delivering products, banking institutions, our legal and tax advisors, outsourcers, etc.
For the aforementioned purposes, such data may become known to the staff in charge of running www.lapria.it or its data processors.
The data processor for www.lapria.it is its Marketing Director. An updated list of data processors is available at the company’s headquarters.


We inform you that the Privacy Code allows you to exercise specific rights. In particular, at any time, you can obtain: the confirmation of the existence of personal data concerning you, even if it is not yet recorded, and a copy thereof;
the indication of the origin of said personal data, the purposes and methods of processing, and the logic applied in case the processing takes place through electronic tools;
the indication of the identity of the data controller and data processors, as well as the subjects or categories of subjects with whom the personal data may be shared, or who may become aware of it;
that data be updated, rectified, integrated, as well as erased, transformed into anonymous form, or that unlawful processing be blocked, including for data whose conservation is not necessary in relation to the purposes for which the data were originally collected or subsequently processed;
the certification that the operations described in point d) have been brought to knowledge, also as regards their content, of those with whom the data was shared or disseminated, except in the case in which this proves to be impossible or requires means that are manifestly disproportionate compared to the rights being protected. The concerned party, pursuant to art. 7 of the Privacy Code, also has the right to object, for legitimate reasons, to the processing of personal data, even if it is relevant to the purposes for which it was originally collected, as well as the processing of personal data for the purposes of sending promotional communications or for other purposes for which prior consent had been granted.
All such rights may be exercised by contacting La Pria Società Agricola, whose Registered office is at Via Roma 43 Alonte (VI), VAT number IT03604250245, e-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.

Our friends

    La Peca

    Nicola and Pierluigi Portinari, brothers who started very young in the family butcher's shop, have become a reference point of Italian haute cuisine with the La Peca restaurant, two Michelin stars. Because, despite a secluded way of doing things, of characters unwilling to appear, this is truly one of the best restaurants on the Peninsula. Admirable is the ability to work each ingredient in a spectacular way, the measure and balance, the continuous evolution of the menu, the number of always extraordinary dishes created in recent years, and increasingly oriented towards lightness, digestibility, reduced intake of calories and - above all - the pleasure of the customer.

    Ristorante Oste Scuro

    Simone Lugoboni chef and owner of the Oste Scuro restaurant is the soul of the best fish restaurant in the city. A wrought iron sign indicates this trendy place with a nice family atmosphere, hidden in an alley in the center of Verona. Here, of course, it is the highest quality of the material that makes the difference: fresh, caught, certified sea fish, coming up with a caviar card, one of the oysters and one of the raw, whose margin of error is zero. For over fifteen years Simone has been leading the restaurant with skill and passion, the unmissable place for lovers of seafood. The wine list cannot be outdone, with obvious centrality on bubbles and whites.

    Ristorante Maffei, Oblò, Saos, Amo

    Luca Gambaretto is what you don't expect to find in one of the most historic and renowned restaurants in Verona. From his young age he made a powerful weapon to bring balanced innovation to the Maffei Restaurant, a family business now managed together with his sister. Luca Gambaretto, however, is not only Ristorante Maffei. His unstoppable desire to make a revolution in the canonical ranks of restaurants led him to add three other venues in Verona to his deck, plus a replica in Trento: Oblò, Saos, Amo. Three distinct souls, three concepts of premises that speak to different audiences and stand out not only for their cuisine, but above all for the welcome in the dining room and the atmosphere they give at each opening.

    Osteria Al Ritorno

    Francesco Alberti is chef and owner of the Osteria Al Ritorno in Grezzana (Verona). After starred experiences abroad, he returns to Italy to offer a simple but not trivial cuisine. "The Osteria Al Ritorno, a project shared with his partner, fully reflects what it is, in the tastes, in the proposal and in the atmosphere. His cuisine is simple but not predictable, which tries to enhance seasonal products , establish direct relationships with local producers and beyond ».

    Ristorante San Marco

    Chef Stefano Meneghello and Francesca Trezzolani lead the San Marco restaurant with great passion, proposing themselves with a counter-current cuisine. The menu often varies due to the seasonality of fresh products, mainly fish dishes according to market availability. The quality of the dishes is perceptible from the raw material, the immediacy of the flavors made with essential combinations and the technique of execution. Here everything is homemade, from pasta to desserts and bread, up to the smoked fish.

    Trattoria alla Baracca

    Leaving Vicenza, following the road to Casale where the Bacchiglione forms a loop, we find a place where time seems to have stopped: Trattoria Alla Baracca. Under fascinating centuries-old mulberry trees, with the rustling of the river water in the background, Debora and Maria Lidia offer a family welcome that demonstrates the love and passion of three generations that have stood the test of time. The cuisine is traditional and fluvial. The baked eel and seasonal dishes by chef Danilo are memorable. The renovated interiors of the Baracca are simple, welcoming and with a taste that does not betray tradition.

    Ristorante Camaleonte

    The patron Francesco Balsamo leads the restaurant Camaleonte, a new restaurant surrounded by nature in a small village on the slopes of the Berici Hills. Francesco...

    La Cocota

    Enzo Berlanda leads La Cocota in Milan with a customer-oriented approach, proposing different solutions, in a family context. La Cocota is not just a wine bar, but a wine shop with unusual culinary proposals. Framed in a lounge and elegant environment, finely furnished with a minimal and at the same time warm taste, Enzo will welcome you to make you try an unforgettable taste experience, the ideal place for an aperitif with friends and for refined gourmet tastings.

    Al Capitan della Cittadella

    Just beyond the walls of the city of Verona, Al Capitan della Cittadella is one of the most popular Veronese addresses for those who want to satisfy their craving for fish. Pleasant contemporary atmospheres with marine touches, the preparations are mainly the classic Italian ones that focus on the product without excessive complications, where the owner Andrea leads the restaurant with great skill, together with the joviality and attention of all the staff.